Healthy Little Bloomers (HLB) is and educational initiative with the long-term goal of promoting the health, safety, and well-being of young children trough childcare centres and kindergartens. The program is developed by the Malaysian Paediatric Association (MPA) in partnership with major early childhood care and education (ECCE) organisations across Malaysia, namely, Early Childhood Educators (MAPECE), Social Welfare Department (JKM), Department of Community Development (KEMAS), National Association of Special Education (PPKK), Malaysian Council for Child Welfare (MKKM), Association of Registered Childcare Providers Malaysia (PPBM), Malaysian Association of Kindergartens (PTM), Kindergarten Association Sabah (PTS), and Association of Kindergarten Operators Sarawak (AKO).

The first year (2022) of the programme will focus on fostering infectious disease awareness and prevention among children with the “Junior Germ Busters” (JGB) campaign. The upcoming campaigns in the subsequent years will concentrate on mental health awareness and creating a safe environment for children. With guidance from Malaysia’s prominent medical, allied health and ECCE experts, the educational materials for this project are meant to be inclusive, catering to Malaysians from all walks of life.

HLB aims to:

• Empower educators as child health, safety, and well-being advocates trough training.
• Cultivate health and safety consciousness among children through in-class lessons and roadshows.
• Convey health and safety information, tips, and outbreak-alerts to parents.